Slight change of plan – I was halfway through writing up my first “Diving In…” piece when my bloody laptop crashed. Five minutes later, this opportunity popped up. Call it Karma.
So, welcome to episode 2: “Ten minutes with… Jo3 (Carnell)“, the second in a series of interviews with founders, leaders and personalities across web3. Joe is a co-founder of SuperDuper, the parent company of Overlord (Creepz), Portalcoin and, coming soon, SOMO.
Hi Joe, how’s your week been?
Electric.
How would you describe what you do to my grandma?
Internet lizard dealer.
What habits help you get through a typical day?
A slow morning coffee (albeit a quadruple espresso..) whilst checking markets, news and team updates helps me calibrate for the day ahead. This followed by some form of exercise to get physically and mentally moving. However, truthfully everyday is unique as everything is always on fire in web3.
What’s the smartest thing anybody has ever said to you? (Or a mantra that you often return to?)
Make your own weather. Likely why we own the full stack.
What was your biggest knockback?
Nothing is really a knockback in isolation. Have we missed massive deals? Yep, have we lost great holders? Yep etc etc … but all of these are really lessons on how to improve the product / brand / experience – nothing about building is linear, which is why we do it.
Whose advice do you usually take – and why?
We have a really impressive team in the company, some of the brightest minds I’ve come across in product / engineering / creative / strategy – which is an unfair advantage when it comes to decision-making. When that doesn’t cut it, intuition is often right.
Who in web3/crypto do you think people should really be paying more attention to?
Me (obviously).
What do you want people to think about you, when you look back at this period of your life in 5+ years time?
That I played a part in building the biggest entertainment company that came out of web3.
Long term, how do you see the relationship between projects and holders evolving? What do you see as the mid-term and ultimately the final form of that dynamic?
This comes down to context – Defi/gaming/consumer etc. I truly believe in the power of bi-directional relationships and how tokens act as vehicles to facilitate this. However, It has to be seen on a per-context basis. For example, Gamers want to engage / be rewarded / contribute differently from how DeFi users want to – none of this is blanket. For me, I hope it continues to be experimented with whilst we try find context fit and just ultimately keeps being fun for all parties.
Chains are currently proliferating – how do you see user behaviour regarding multi-chain adoption? Do you think we’re going to see a consolidation? What’s the mid-phase and end game look like – are we going to see ever more or, eventually, fewer?
Multichain world (bespoke environments for specific needs / industries / products) & cross-chain liquidity solutions (ala portal). A chain is a technology, like a server (estimated to be 50-100m servers), which is served by middleware technologies to scale access etc. Given how commoditised chains are now, bespoke environments are the only way to command and sustain liquidity. Cross chain infra therefore becomes the core connective tissue at scale, all you need to do is look at the day1 demand for Portal pay.
And finally, what’s your guilty pleasure?
I drink about 20 San Pellegrino sparking waters a day, my kidney hates me for it.
I’ve been part of the Creepz family since April ’22 – so I’m super grateful to Joe for taking the time to talk to me for this piece.
For more info, check out Overlord, Creepz.co, Somo, Odyssey (the Creepz L2 which i hear may be rebranding) on twitter, join the Creepz on discord, Somo on Discord or follow Joe on twitter.
Also, SuperDuper is hiring – check out current roles.
For more info about the “Ten minutes with …” series, check out the intro post, or the interview with Luca Netz. Thanks for taking the time to read this site – here’s a little more about me. And please subscribe to be notified when the next interview goes live.
moonfuel.XYZ 
Leave a comment